February 14, 2026

Amazon ends Flock partnership after backlash over Super Bowl ad

Amazon’s Ring unit touted a “search party” service in its Super Bowl ad, but one critic called the app a “surveillance nightmare.”

Amazon’s Ring unit touted a “search party” service in its Super Bowl ad, but one critic called the app a “surveillance nightmare.”

Amazon’s Ring unit touted a “search party” service in its Super Bowl ad, but one critic called the app a “surveillance nightmare.”

Amazon’s Ring unit touted a “search party” service in its Super Bowl ad, but one critic called the app a “surveillance nightmare.”

Amazon’s Ring unit touted a “search party” service in its Super Bowl ad, but one critic called the app a “surveillance nightmare.”

Amazon’s Ring unit touted a “search party” service in its Super Bowl ad, but one critic called the app a “surveillance nightmare.”

Amazon’s Ring unit touted a “search party” service in its Super Bowl ad, but one critic called the app a “surveillance nightmare.”

Amazon’s Ring unit touted a “search party” service in its Super Bowl ad, but one critic called the app a “surveillance nightmare.”

Amazon’s Ring unit touted a “search party” service in its Super Bowl ad, but one critic called the app a “surveillance nightmare.”